These five groups of people are losing out by keeping things bland

When was the last time you remembered the content of someone who played it safe? Exactly. You don’t. Because when you play it safe, you blend in like khaki pants at a business casual party—functional, sure, but who’s talking about that outfit? No one. Now, take that same analogy and apply it to your content.

The people who need to hear this most are probably already squirming in their seats. And no, I’m not talking about Aunt Susan and her Facebook posts about her cats. I’m talking about the creative entrepreneurs, the coaches, consultants, small business owners, personal brands, and influencers out there who are trying to make a mark in their industry but are just too… well, beige.

If you’re someone who’s trying to sell your art, your writing, your coaching services, or your small business in a competitive market, but you’re too scared to say something that might make someone spit out their coffee, then newsflash: you’re going to get ignored. And ignored people don’t make money.

Let’s break down why these five groups of people are losing out by keeping things bland:

1. Creative Entrepreneurs: Writers, Artists, and Content Creators

Ah, the tortured soul of the creative entrepreneur. You’ve got ideas bubbling up inside you, but when it comes to putting them out into the world, you’re terrified of offending someone or, worse, being misunderstood. So, you put out content that looks like everyone else’s, thinking that blending in will get you noticed. Spoiler alert: it won’t.

Creativity thrives on controversy. The people who buy art, books, and creative services aren’t looking for the mundane—they’re looking for something that punches them in the face (metaphorically, of course). When you’re too afraid to stand out, you’re like that monotone wallpaper that everyone walks past in a gallery. Instead, try to be the piece people argue over—whether they love it or hate it, at least they’re talking about it.

2. Coaches and Consultants: The Oversaturated Niche of “Help”

Now, let’s talk about the brave souls who coach and consult in the trenches of life, business, or wellness. If you’re one of these fine folks, congratulations, you’ve chosen an industry more crowded than a Black Friday sale at Walmart. And yet, you’re still trying to sell your services with messages like, “Find your best self,” or “Transform your business.” How original.

Here’s the truth: If you’re not willing to make bold, polarizing claims—like calling out other coaches on their wishy-washy advice or throwing out the 10-step process everyone else swears by—then you’re just one more voice in a sea of mediocre advice. Stand out by taking a strong stance. Whether it’s controversial or unpopular, at least you’ll be remembered. And that’s where the money is.

3. Small Business Owners: The “Please Don’t Offend Anyone” Mentality

Small business owners, gather around because you’re guilty too. You’re so busy trying not to offend anyone with your marketing that you’ve become forgettable. Maybe you’re selling eco-friendly soaps, or maybe you’ve got a killer local bakery. Either way, your social media posts look like everyone else’s—harmless, safe, boring.

Look, if you’re not willing to throw down some hot takes about the industry you’re in, then you’re leaving cash on the table. If you’ve got the best bakery in town, shout it from the rooftops! Tell people why they’re wasting their time at your competitor’s place. Don’t worry about alienating some people. The more polarizing you are, the more your true fans will love you—and, let’s be real, they’re the ones who’ll actually spend their money.

4. Personal Brands: Who Even Are You?

Here’s where it gets really cringey—those of you trying to build a personal brand but don’t even know who you are yet. You’re trying to be everything to everyone, and in the process, you’re being nothing to no one.

Personal branding is about evoking a strong reaction. If you’re playing it too safe, not showing your flaws, quirks, and opinions, then no one’s going to care. You’re going to fade into the background like that guy at the party who introduces himself but then spends the rest of the night talking to the host’s dog. You want to build a following? You’ve got to be polarizing. And that means some people are going to hate you—and that’s fine! The ones who love you will follow you to the ends of the Earth (and buy whatever you’re selling).

5. Influencers and Bloggers: Vanilla Isn’t a Flavor, It’s a Problem

If you’re an influencer or blogger and your content isn’t sparking some kind of emotional reaction, you’re in trouble. The whole point of influencing is to influence—and how exactly are you doing that if no one cares what you have to say?

You need a niche. But not just any niche—you need one that’s wrapped in your bold, unique perspective. If you’re just hopping on every trending topic without taking a strong stance, you’re a cardboard cutout of the influencer everyone’s already bored of. Pick a side. Get people talking. And watch your following grow.

The Full Circle Moment (And the Moral)

Remember at the start when I asked you when was the last time you remembered something safe and boring? If you’re one of the groups I just raked over the coals, you’re the reason you couldn’t answer that question. Safe doesn’t sell. Boring doesn’t get remembered. Beige doesn’t stand out.

So, here’s the moral of this whole rant: stop being scared. Stop playing it safe. Get polarizing. Take a stand. Say something that makes people spit out their coffee. Sure, you might lose a few people along the way, but the ones who stick around? They’re the ones who’ll turn into loyal fans—and they’ll be the ones buying whatever it is you’re selling.

Play it bold, not beige. Because in today’s crowded market, beige is invisible—and invisible doesn’t pay the bills.

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