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Peeing Sunshine: How To Shift Perspective on Demand
If the color of my pee determines my mood, we have a problem. 💀 This morning, I felt weirdly happy because my pee was a “sunny shade of joy.” ☀️ It’s been a tough week. I was grasping for something to feel gratitude for and this is what popped in my head. And that got me thinking… If something this random can shift my mood, what does that say about my perspective? How much of my frustration is just a perception issue? As a creator, solopreneur, or business owner, you’ve probably felt this before. Some days, you’re on fire—content flows, clients say yes, and you feel unstoppable. Other days, engagement…
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“Normies”: Why You Don’t Want to Deal with Them (But Maybe You Should)
You know those people who seem perfectly fine living their lives in a straight line? The ones who wake up at 7 a.m., go to their nine-to-five, sit in traffic, complain about traffic, go home, watch TV, and repeat the whole joyless process the next day? Yeah, those people. Normal people, or “normies” as I call them. They are the ones I actively avoid. They are the ones who rejected your creativity. Remember that time you had a wild idea that would revolutionize the world? (Okay, maybe it was just a weird painting or a short story about sentient avocados, but still.) And what did you get in return? The…
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Playing It Safe is Killing Your Content (And Your Income)
These five groups of people are losing out by keeping things bland When was the last time you remembered the content of someone who played it safe? Exactly. You don’t. Because when you play it safe, you blend in like khaki pants at a business casual party—functional, sure, but who’s talking about that outfit? No one. Now, take that same analogy and apply it to your content. The people who need to hear this most are probably already squirming in their seats. And no, I’m not talking about Aunt Susan and her Facebook posts about her cats. I’m talking about the creative entrepreneurs, the coaches, consultants, small business owners, personal…
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HOLY MOSES!: Part the Sea of Sameness Into Fans and Foes
Picture this: Moses, standing at the edge of the Red Sea with a staff in one hand and a smartphone in the other, frantically yelling, “Like, follow, subscribe!” as he glances back at his unresponsive followers. The crowd remains unimpressed, their sandals tapping impatiently on the ground. But then, with one dramatic swipe of his staff, he parts the sea. Instantly, he’s a viral sensation—followers flood in, and hashtags like #MiracleMonday and #SeaSplitter trend. Moses wasn’t just a prophet; he was the original master of polarizing content. By doing something bold and unexpected, he parted the sea of sameness and forced people to choose sides. Love him or hate him,…
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So…You’re A Loser, eh?
The Gang’s All Here And They’re Telling You That You Suck You must feel like a real loser right now. Like, a big, fat, LA-HOO-ZA-HER. The kind of loser who hasn’t shown a shred of discipline in over twenty years—not in your eating habits (see: the number on the scale) or your spending (see: the sad state of your bank account). But hey, at least you’re consistent, right? You’ve mastered the art of consistently doing the wrong thing. Bravo. Seriously, though, what happened to you? You used to be fearless, audacious even. You were the kind of person who would jump on a train to the wild west just because…
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Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or “Writer’s Block.”
Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or “Writer’s Block.” You know how you want to splash onto the internet with glowly, glittering prose that will mesmerize any reader, cause them to stop scrolling and look at your message with pumping crimson hearts bulging out of their eyeballs? And you know how you want every word to strut into a room to the beat of a sick 1990s hip hop rock collab showing off that black dress blog to the envy and admiration of everyone who lays eyes on you? You’d totally die for daily fan email spazzing into your inbox…
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“Writer’s Block” is a Myth for Martyrs Who Are Too Lazy, Scared, or Impotent to Find Out if They’re Any Good
“Writer’s Block” is a Myth for Martyrs Who Are Too Lazy, Scared, or Impotent to Find Out if They’re Any Good Writer’s block isn’t a thing. It’s about as real a concept as squidgy little elf-eared beasts scurdling around under your bed at night while you sleep. Writer’s block is a non-medical term that was coined in 1947 by Austrian psychiatrist Edmund Bergler as a way of excusing your own procrastination based on insecurity, doubt, and the inability to acknowledge that you don’t believe you’re good enough to set words on paper in an order that will garner fame, love, and attention. It’s the result of narcissistic ego, not reality.…
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You Can Be Fat, Dumb, Ugly, & Stupid. You Just Can’t Be Boring.
You Can Be Fat, Dumb, Ugly, & Stupid. You Just Can’t Be Boring. Have you SEEN the wart truffles on social media these days? The absolute dandelion sludge puppies throwing out their interpretations of high brow yuck fests. Dumpster cupcakes literally arguing about the color of blue in between the seams of Taylor Swift’s red dress. You got people with stainless steel stakes protruding from their skulls going live on Tik Tok to talk about the psychological impact Pokeman had on them when they were twelve. There are women selling pliable plastic toys with pimple problems that you buy just to pop their fake zits. The world is officially insane.…
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Your Job is to Piss People Off
YOUR JOB IS TO PISS PEOPLE OFF We live in a lazy, self-entitled society where accountability is a bad word and permission is given to point the finger at anything and anybody else rather than taking accountability for our own actions. We must first look inward to change things before we expect the outside world to change. As a result, we’ve built a culture of offense and tip-toeing on eggshells around saying how you truly feel about something to the detriment of being brutalized and defamed for possibly hurting somebody else’s feelings. It’s ridiculous. It’s beyond the point of comprehension and it keeps everybody quiet and afraid to…
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YOU ARE A HERO. YOU ARE A COWARD.
YOU ARE A HERO. YOU ARE A COWARD. Question is– which one will you be today? As a business owner, your goal should be to piss off the wrong people. The people who don’t really want to get what you’re saying anyway. Those who are too tangled up in their own subconscious emotions that they’d rather use you as a deflection tactic to hate on what you’re doing rather than face their own feelings of inadequacy. You’d never convince them to hear you out. They’re not ready to listen. But the right people? They will absolutely love what you have to say. They shake their heads “yes” at every point…
