YOUR JOB IS TO PISS PEOPLE OFF We live in a lazy, self-entitled society where accountability is a bad word and permission is given to point the finger at anything and anybody else rather than taking accountability for our own actions. We must first look inward to change things before we expect the outside world to change.   As a result, we’ve built a culture of offense and tip-toeing on eggshells around saying how you truly feel about something to the detriment of being brutalized and defamed for possibly hurting somebody else’s feelings.   It’s ridiculous. It’s beyond the point of comprehension and it keeps everybody quiet and afraid to…

YOU ARE A HERO. YOU ARE A COWARD. Question is– which one will you be today? As a business owner, your goal should be to piss off the wrong people. The people who don’t really want to get what you’re saying anyway. Those who are too tangled up in their own subconscious emotions that they’d rather use you as a deflection tactic to hate on what you’re doing rather than face their own feelings of inadequacy. You’d never convince them to hear you out. They’re not ready to listen. But the right people? They will absolutely love what you have to say. They shake their heads “yes” at every point…