POLARIZE TO FIND YOUR TRIBE Archives - My Blog https://messagemasterymercenary.com/category/polarize-to-find-your-tribe/ My WordPress Blog Thu, 28 Nov 2024 20:55:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 230155489 Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or “Writer’s Block.” https://messagemasterymercenary.com/write-personality-driven-persuasive-content-that-convinces-people-to-buy-your-stuff-without-analysis-paralysis-imposter-syndrome-or-writers-block/?utm_source=rss&utm_medium=rss&utm_campaign=write-personality-driven-persuasive-content-that-convinces-people-to-buy-your-stuff-without-analysis-paralysis-imposter-syndrome-or-writers-block Thu, 28 Nov 2024 20:53:22 +0000 https://messagemasterymercenary.com/?p=422 Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or “Writer’s Block.” You know how you want to splash onto the internet with glowly, glittering prose that will mesmerize any reader, cause them to stop scrolling and look at your message with pumping crimson hearts bulging out of their eyeballs? And you know how you want every word to strut into a room to the beat of a sick 1990s hip hop rock collab showing off that black dress blog to the envy and admiration of everyone who lays eyes on you?  You’d totally die for daily fan email spazzing into your inbox to tell you how much of a viking writing warrior you are (or at the very least compliment you on your curvy asterisk). You’re 100% certain with every jazzy bone vibrating in your body that if you could just master the art of personality writing you could sell enough courses to fully fund those monthly Carribean trips that tempt your fingertips to hit the buy now button on your wanderlust travel destination to all things, Speedos, margaritas and a dashing cabana boy named Raul. Here’s the thing— People buy from personalities, not AI generated copy. This is important to remember when you’re trying to checkmark your content production because how you say something is more important than what you say. It makes the difference between no sales and WHOA SALES! And you’re going to have to decide how you want your business to show up in the minds of others. How you want them to perceive your business and you. Fortunately, you have a lot of control over how to engineer that impression and it doesn’t require you to hire a fat man in a suit named Vinnie to go knocking around local shop owners to get them to comply (this isn’t Goodfellas). But what it does require from you is to understand what sparks attention from the human brain and then use those principles to get that attention moving in your favor. Because when you want to be seen in a world that ignores you? You have to give them a reason to turn their heads. Otherwise, you’re going to lose money. You’re going to get lost in the sea of sameness swimming against the tide of regret. It’s worth it to learn how to write in a way that delivers a pleasurable experience for your clients because that act alone is giving them something they didn’t have before they came across you—- a reason to buy. We know that people like you when you make them feel good about themselves. When you let them talk about themselves and when you spend most of the time asking them questions about themselves. It’s easy peasy and it’s something that a lot of people still don’t know or understand about interpersonal relationships. But it’s the most fascinating part about communicating with others. However, when you’re online writing content for them to consume, you obviously don’t have a chance to sit in front of them face-to-face. It gets harder to compel anyone to listen to you. That’s why learning how to transpose your personality on paper is critical.  Did you know that you can actually trigger the release of “feel good” hormones in a person’s body simply by writing content that makes them feel something?  Think about that. How powerful a gift that is as well as how untapped a resource. Most business owners don’t have a clue this is a “thing.” But it is– it’s a secret weapon you can use for their own good and yours if you learn how to do it. You just have to be willing to learn. And if you are? I can help you.  It’s a great time, I promise! Because the only thing worse than being ignored by clients is knowing a solution for attracting attention exists but not choosing to use it.

The post Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or “Writer’s Block.” appeared first on My Blog.

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Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or "Writer's Block."

You know how you want to splash onto the internet with glowly, glittering prose that will mesmerize any reader, cause them to stop scrolling and look at your message with pumping crimson hearts bulging out of their eyeballs?

And you know how you want every word to strut into a room to the beat of a sick 1990s hip hop rock collab showing off that black dress blog to the envy and admiration of everyone who lays eyes on you? 

You’d totally die for daily fan email spazzing into your inbox to tell you how much of a viking writing warrior you are (or at the very least compliment you on your curvy asterisk).

You’re 100% certain with every jazzy bone vibrating in your body that if you could just master the art of personality writing you could sell enough courses to fully fund those monthly Carribean trips that tempt your fingertips to hit the buy now button on your wanderlust travel destination to all things, Speedos, margaritas and a dashing cabana boy named Raul.

Here’s the thing— People buy from personalities, not AI generated copy.

This is important to remember when you’re trying to checkmark your content production because how you say something is more important than what you say.

It makes the difference between no sales and WHOA SALES!

And you’re going to have to decide how you want your business to show up in the minds of others. How you want them to perceive your business and you.

Fortunately, you have a lot of control over how to engineer that impression and it doesn’t require you to hire a fat man in a suit named Vinnie to go knocking around local shop owners to get them to comply (this isn’t Goodfellas).

But what it does require from you is to understand what sparks attention from the human brain and then use those principles to get that attention moving in your favor.

Because when you want to be seen in a world that ignores you? You have to give them a reason to turn their heads.

Otherwise, you’re going to lose money. You’re going to get lost in the sea of sameness swimming against the tide of regret.

It’s worth it to learn how to write in a way that delivers a pleasurable experience for your clients because that act alone is giving them something they didn’t have before they came across you—- a reason to buy.

We know that people like you when you make them feel good about themselves. When you let them talk about themselves and when you spend most of the time asking them questions about themselves. It’s easy peasy and it’s something that a lot of people still don’t know or understand about interpersonal relationships. But it’s the most fascinating part about communicating with others.

However, when you’re online writing content for them to consume, you obviously don’t have a chance to sit in front of them face-to-face. It gets harder to compel anyone to listen to you. That’s why learning how to transpose your personality on paper is critical. 

Did you know that you can actually trigger the release of “feel good” hormones in a person’s body simply by writing content that makes them feel something? 

Think about that. How powerful a gift that is as well as how untapped a resource. Most business owners don’t have a clue this is a “thing.” But it is– it’s a secret weapon you can use for their own good and yours if you learn how to do it.

You just have to be willing to learn.

And if you are? I can help you. 

It’s a great time, I promise!

Because the only thing worse than being ignored by clients is knowing a solution for attracting attention exists but not choosing to use it.

The post Write Personality-Driven, Persuasive Content That Convinces People To Buy Your Stuff Without Analysis Paralysis, Imposter Syndrome, Or “Writer’s Block.” appeared first on My Blog.

]]> 422 Your Job is to Piss People Off https://messagemasterymercenary.com/your-job-is-to-piss-people-off/?utm_source=rss&utm_medium=rss&utm_campaign=your-job-is-to-piss-people-off Mon, 19 Aug 2024 19:50:31 +0000 https://messagemasterymercenary.com/?p=240 YOUR JOB IS TO PISS PEOPLE OFF We live in a lazy, self-entitled society where accountability is a bad word and permission is given to point the finger at anything and anybody else rather than taking accountability for our own actions. We must first look inward to change things before we expect the outside world to change.   As a result, we’ve built a culture of offense and tip-toeing on eggshells around saying how you truly feel about something to the detriment of being brutalized and defamed for possibly hurting somebody else’s feelings.   It’s ridiculous. It’s beyond the point of comprehension and it keeps everybody quiet and afraid to speak out. If this continues, we as Americans will end up exactly like other countries who are afraid to speak out for fear of violence or death.    As a business owner, it’s time to get in the habit of staking your flag in the ground to say exactly what you mean and how you feel about things. It is time to stand out from everybody else because most people are playing it safe right now. They are staying within the guidelines of that little cowardice shell so that they don’t have to face the backlash or contrary opinions.  By doing that, they’re not getting their message heard because it’s the same message that everybody else is throwing out there.    Nobody is standing up or standing out. In the absence of true leaders, people will listen to the first person who steps up to the mic. So if you’re trying to be a leader by creating vanilla content? You’re wasting your time. Nobody can find you. You blend in with everyone else playing it safe. You have to say things your audience can relate to deeply. Things that matters to them.    The funny thing is– the quiet majority do agree with you, but they’re not saying anything. It’s only the haters that come out to keyboard warrior their distaste for your opinions.   But your true tribe? They’re waiting for you to stand up and speak the truth that they feel so they can follow you.    The haters aren’t important. You’re supposed to show up to piss people off. That’s how you know your content is polarizing enough to part the sea between people who you can’t serve anyway, who you’ll never be able to help, who will never agree with you and who will never come to your side and those who are your tribe, your fanatical fans who love everything you do and who want to jump on your bandwagon.   But if you don’t put that calling out,  If you don’t send out the bat signal,  If you are not the one to stand up and out they have nobody to follow.    So it’s a decision that you have to make. Are you going to stand up and speak out for the things you believe in? For the principles and values you hold? For the solutions you’re going to provide for your customers and clients?   Or are you going to blend in and make the same crappy content as everyone else saying nothing new and different and hope you get noticed? I have to tell you this is not a long-term winning strategy.  It is not something that will build fanatical fans that will follow you anywhere. Fans that will buy everything and anything you put out, even if they didn’t read the sales page because they know it’s good if it’s coming from you.   You have to decide what kind of business owner you’re going to be. Are you going to be that vanilla melancholy that follows everybody else and create a bunch of useless content that says nothing? Or are you going to stand for a purpose in this one life you have and lead others who believe in you and believe in the principles that you share to victory?    It’s a decision and sometimes it’s a decision that needs to be made every single day. It’s hard to be a leader. To be the only one screaming into the wind, but you have to make a commitment you’re going to do that if you value the principles that you have grown up with that you believe. Those that you absolutely are convicted are the truth, and are just, and are the right solutions for your customers and clients. What are you going to do?

The post Your Job is to Piss People Off appeared first on My Blog.

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YOUR JOB IS TO PISS PEOPLE OFF



We live in a lazy, self-entitled society where accountability is a bad word and permission is given to point the finger at anything and anybody else rather than taking accountability for our own actions. We must first look inward to change things before we expect the outside world to change.

 

As a result, we’ve built a culture of offense and tip-toeing on eggshells around saying how you truly feel about something to the detriment of being brutalized and defamed for possibly hurting somebody else’s feelings.

 

It’s ridiculous. It’s beyond the point of comprehension and it keeps everybody quiet and afraid to speak out. If this continues, we as Americans will end up exactly like other countries who are afraid to speak out for fear of violence or death. 

 

As a business owner, it’s time to get in the habit of staking your flag in the ground to say exactly what you mean and how you feel about things. It is time to stand out from everybody else because most people are playing it safe right now. They are staying within the guidelines of that little cowardice shell so that they don’t have to face the backlash or contrary opinions.  By doing that, they’re not getting their message heard because it’s the same message that everybody else is throwing out there. 

 

Nobody is standing up or standing out. In the absence of true leaders, people will listen to the first person who steps up to the mic. So if you’re trying to be a leader by creating vanilla content? You’re wasting your time. Nobody can find you. You blend in with everyone else playing it safe. You have to say things your audience can relate to deeply. Things that matters to them. 

 

The funny thing is– the quiet majority do agree with you, but they’re not saying anything. It’s only the haters that come out to keyboard warrior their distaste for your opinions.

 

But your true tribe? They’re waiting for you to stand up and speak the truth that they feel so they can follow you. 

 

The haters aren’t important. You’re supposed to show up to piss people off. That’s how you know your content is polarizing enough to part the sea between people who you can’t serve anyway, who you’ll never be able to help, who will never agree with you and who will never come to your side and those who are your tribe, your fanatical fans who love everything you do and who want to jump on your bandwagon.

 

But if you don’t put that calling out, 

If you don’t send out the bat signal, 

If you are not the one to stand up and out they have nobody to follow. 

 

So it’s a decision that you have to make. Are you going to stand up and speak out for the things you believe in? For the principles and values you hold? For the solutions you’re going to provide for your customers and clients?

 

Or are you going to blend in and make the same crappy content as everyone else saying nothing new and different and hope you get noticed? I have to tell you this is not a long-term winning strategy.  It is not something that will build fanatical fans that will follow you anywhere. Fans that will buy everything and anything you put out, even if they didn’t read the sales page because they know it’s good if it’s coming from you.

 

You have to decide what kind of business owner you’re going to be. Are you going to be that vanilla melancholy that follows everybody else and create a bunch of useless content that says nothing? Or are you going to stand for a purpose in this one life you have and lead others who believe in you and believe in the principles that you share to victory? 

 

It’s a decision and sometimes it’s a decision that needs to be made every single day. It’s hard to be a leader. To be the only one screaming into the wind, but you have to make a commitment you’re going to do that if you value the principles that you have grown up with that you believe. Those that you absolutely are convicted are the truth, and are just, and are the right solutions for your customers and clients. What are you going to do?





The post Your Job is to Piss People Off appeared first on My Blog.

]]> 240 YOU ARE A HERO. YOU ARE A COWARD. https://messagemasterymercenary.com/you-are-a-hero-you-are-a-coward/?utm_source=rss&utm_medium=rss&utm_campaign=you-are-a-hero-you-are-a-coward Thu, 15 Aug 2024 17:11:45 +0000 https://messagemasterymercenary.com/?p=231 YOU ARE A HERO. YOU ARE A COWARD. Question is– which one will you be today? As a business owner, your goal should be to piss off the wrong people. The people who don’t really want to get what you’re saying anyway. Those who are too tangled up in their own subconscious emotions that they’d rather use you as a deflection tactic to hate on what you’re doing rather than face their own feelings of inadequacy. You’d never convince them to hear you out. They’re not ready to listen. But the right people? They will absolutely love what you have to say. They shake their heads “yes” at every point you make. They stop what they’re doing when they get a new email from you just to see what you have to say this week. They become fanatical fans because they feel that you understand who they are. They identify themselves through you. That’s why you should be force-feeding the world exactly what you think about it and all the people in it. You should be shouting it from the nearest toll booth. Declaring it to all who will listen. Unapologetically standing up and representing your thoughts no matter how beautiful or horrific to others. Having a polarizing opinion will not diminish your credibility like most of us tend to believe– it actually does the opposite. People are drawn to unapologetic thought leaders who say the things everyone else is too afraid to say. They are in awe and amazement when you have the courage not to care what blowback you may get and choose that discomfort for the opportunity to state your truth. And the very fact that you are willing to stand up automatically sets you apart as the one percent of the one percent of the population. It’s the one thing that will get you seen as an expert and authority faster than anything else. But there’s a trick– your hardest hitting opinions should be delivered as a bat signal for a powerful purpose. They should not be used as a weapon to complain or whine. This is important to get right. People don’t want to follow whiners, they want to follow leaders. And leaders have the discernment and wisdom to determine what is fair and right and just. Don’t use your power as a whip to beat down others. Use it as a torch to light the way for them to follow you. Because in the end, you’re not trying to figure out what other people think. You’re trying to figure out what YOU think so you can stand up and say it. The right people will love and follow you for that. Failing to stand up is what makes you a coward. But risking any possible fallout so that your message saves your people is what makes you a hero.

The post YOU ARE A HERO. YOU ARE A COWARD. appeared first on My Blog.

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YOU ARE A HERO. YOU ARE A COWARD.

Question is– which one will you be today?

As a business owner, your goal should be to piss off the wrong people.

The people who don’t really want to get what you’re saying anyway. Those who are too tangled up in their own subconscious emotions that they’d rather use you as a deflection tactic to hate on what you’re doing rather than face their own feelings of inadequacy. You’d never convince them to hear you out. They’re not ready to listen.

But the right people? They will absolutely love what you have to say. They shake their heads “yes” at every point you make. They stop what they’re doing when they get a new email from you just to see what you have to say this week. They become fanatical fans because they feel that you understand who they are. They identify themselves through you.

That’s why you should be force-feeding the world exactly what you think about it and all the people in it. You should be shouting it from the nearest toll booth. Declaring it to all who will listen. Unapologetically standing up and representing your thoughts no matter how beautiful or horrific to others.

Having a polarizing opinion will not diminish your credibility like most of us tend to believe– it actually does the opposite. People are drawn to unapologetic thought leaders who say the things everyone else is too afraid to say.

They are in awe and amazement when you have the courage not to care what blowback you may get and choose that discomfort for the opportunity to state your truth. And the very fact that you are willing to stand up automatically sets you apart as the one percent of the one percent of the population. It’s the one thing that will get you seen as an expert and authority faster than anything else.

But there’s a trick– your hardest hitting opinions should be delivered as a bat signal for a powerful purpose. They should not be used as a weapon to complain or whine. This is important to get right. People don’t want to follow whiners, they want to follow leaders. And leaders have the discernment and wisdom to determine what is fair and right and just. Don’t use your power as a whip to beat down others. Use it as a torch to light the way for them to follow you.

Because in the end, you’re not trying to figure out what other people think. You’re trying to figure out what YOU think so you can stand up and say it. The right people will love and follow you for that.

Failing to stand up is what makes you a coward.

But risking any possible fallout so that your message saves your people is what makes you a hero.

The post YOU ARE A HERO. YOU ARE A COWARD. appeared first on My Blog.

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