You know how you want to splash onto the internet with glowly, glittering prose that will mesmerize any reader, cause them to stop scrolling and look at your message with pumping crimson hearts bulging out of their eyeballs?

And you know how you want every word to strut into a room to the beat of a sick 1990s hip hop rock collab showing off that black dress blog to the envy and admiration of everyone who lays eyes on you? 

You’d totally die for daily fan email spazzing into your inbox to tell you how much of a viking writing warrior you are (or at the very least compliment you on your curvy asterisk).

You’re 100% certain with every jazzy bone vibrating in your body that if you could just master the art of personality writing you could sell enough courses to fully fund those monthly Carribean trips that tempt your fingertips to hit the buy now button on your wanderlust travel destination to all things, Speedos, margaritas and a dashing cabana boy named Raul.

Here’s the thing— People buy from personalities, not AI generated copy.

This is important to remember when you’re trying to checkmark your content production because how you say something is more important than what you say.

It makes the difference between no sales and WHOA SALES!

And you’re going to have to decide how you want your business to show up in the minds of others. How you want them to perceive your business and you.

Fortunately, you have a lot of control over how to engineer that impression and it doesn’t require you to hire a fat man in a suit named Vinnie to go knocking around local shop owners to get them to comply (this isn’t Goodfellas).

But what it does require from you is to understand what sparks attention from the human brain and then use those principles to get that attention moving in your favor.

Because when you want to be seen in a world that ignores you? You have to give them a reason to turn their heads.

Otherwise, you’re going to lose money. You’re going to get lost in the sea of sameness swimming against the tide of regret.

It’s worth it to learn how to write in a way that delivers a pleasurable experience for your clients because that act alone is giving them something they didn’t have before they came across you—- a reason to buy.

We know that people like you when you make them feel good about themselves. When you let them talk about themselves and when you spend most of the time asking them questions about themselves. It’s easy peasy and it’s something that a lot of people still don’t know or understand about interpersonal relationships. But it’s the most fascinating part about communicating with others.

However, when you’re online writing content for them to consume, you obviously don’t have a chance to sit in front of them face-to-face. It gets harder to compel anyone to listen to you. That’s why learning how to transpose your personality on paper is critical. 

Did you know that you can actually trigger the release of “feel good” hormones in a person’s body simply by writing content that makes them feel something? 

Think about that. How powerful a gift that is as well as how untapped a resource. Most business owners don’t have a clue this is a “thing.” But it is– it’s a secret weapon you can use for their own good and yours if you learn how to do it.

You just have to be willing to learn.

And if you are? I can help you. 

It’s a great time, I promise!

Because the only thing worse than being ignored by clients is knowing a solution for attracting attention exists but not choosing to use it.